Tuesday, January 20, 2009

Just Google It

The trailer for the disaster movie 2012 has an great twist.

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Instead of having a silly-sounding but nonetheless x-treme call to action like many other movies have, this trailer encourages the viewers to educate themselves about the events inspiring the movie.

Typically, it's very bad if your website isn't one of the first results on Google. But in this case, the movie is making this fact work for them. It's actually making Google work for it, too.

Following examples like the Blair Witch project ("No, man, that stuff is REAL"), 2012 is attempting to utilize outside information that will hopefully create more hype about the movie.

The accompanying line is notable, too. "Find out the truth" corresponds with the online emphasis on truth and reality, as evidenced in numerous studies and websites devoted to uncovering scams.

View the trailer here and of course, google 2012 for yourself.

Tuesday, January 6, 2009

Awesome fridge

Spotted in Williamsburg

Sunday, January 4, 2009

Happy New Year!

Sure it might be different and sometime difficult. But to me, that sounds like fun. Cheers!

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