If you give a college student....

If you give a college student the internet during finals week, they're going to want to check their e-mail.

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If they check their e-mail, they might find a notification from Facebook.

They're going to want to see what the notification is, so they're going to sign onto Facebook.

Once they go onto Facebook, they're going to respond to the notification.

And if they want to gossip about the notification, they're going to have to sign on to AIM.

If they're signed onto AIM, they might as well listen to their iTunes.

After they've been on AIM for a while, they're going to start to wonder if they've gotten any more e-mails....